News Title:Ashton Woods Announces Model Grand Opening at the Landing at River Oaks in Carolina Forest
Ashton Woods has announced the grand opening of its new model home at the Landing at River Oaks, Saturday October 17, 2026, bringing another new-home option to the rapidly growing Carolina Forest area of Myrtle Beach. The new community is located just off River Oaks Drive, placing Landing at River Oaks in an increasingly active area for new residential development and giving future homeowners convenient access to Carolina Forest, Highway 501 and International Drive.
The opening of the model home marks an important step forward for the Landing at River Oaks as Ashton Woods begins showcasing its homes and floor plans to prospective buyers. The community is joining an area that continues to see significant residential growth, with several other new-home developments either underway or planned nearby.
The location of Landing at River Oaks could become even more attractive as planned improvements to River Oaks Drive move forward through Horry County's RIDE 4 program. The River Oaks Drive expansion project calls for the roadway to be widened to four lanes, along with new turn lanes, sidewalks and multi-use paths designed to improve both traffic flow and pedestrian accessibility. The improvements are intended to strengthen connections between Highway 501, Carolina Forest and International Drive while providing additional capacity for the area's continued growth. If the planned improvements move forward as proposed, Landing at River Oaks will be positioned along a corridor that could become increasingly connected and convenient as Carolina Forest continues to expand.
The Landing at River Oaks is also surrounded by several other notable new-home communities, including Carolina Waterway Plantation and North Cove, giving buyers a number of different options within the same general Carolina Forest area.
Carolina Waterway Plantation is a well-established custom-home community in Carolina Forest that began selling homes in 2006. As of October 2026, 364 single-family homes have been approved for construction, with nearly 300 already completed and fewer than 100 homesites remaining. Over the past five years, single-family homes in Carolina Waterway Plantation have sold from approximately $280,000 to $2.09 million, with an average sales price of approximately $718,000 and an average sales price of about $232 per square foot. The community provides a substantially different housing option from the new-construction neighborhoods now emerging along the River Oaks Drive corridor, with larger custom homes and a more established setting.
North Cove, another nearby new-home community, is being developed by Mungo Homes, with preliminary plans calling for approximately 220 single-family homes. Mungo recently released the site plan for the community's initial phase, which includes 82 homesites, with pricing starting in the mid-$300s. Construction is already well underway on the model homes and the first group of spec homes, and North Cove officially opened for sales during the first week of October 2026. With both North Cove and the Landing at River Oaks now entering the active sales phase, the two communities are positioned to compete for buyers looking for new construction in this growing portion of Carolina Forest.
With the model now opening at Landing at River Oaks, Ashton Woods is adding another significant new-home option to an area that is rapidly taking shape as one of the newer residential growth corridors in Carolina Forest. Below, we take a closer look at the homes and floor plans Ashton Woods is offering at the Landing at River Oaks, along with the options available in the surrounding communities.
Ashton Woods is the builder in the Landing at River Oaks and has an initial phase with approximately 89 single-family homes. The community is positioned for several hundred additional homes in future phases.
Amenities at the Landing at River Oaks include a swimming pool with cabana, playground, pickleball courts and a dog park.
One of the most exciting aspects of Ashton Woods’ arrival in the Myrtle Beach area is the introduction of a new collection of home designs to the local market. Plans such as the Catalina, Aspen, Valencia, Cyprus, Santorini, Sedona and Palermo offer a wide range of sizes, layouts and architectural styles, giving local buyers something distinctly different to consider. With several of these plans being new to the Myrtle Beach market, it will be interesting to see how they are received as Ashton Woods expands its presence across the Grand Strand.
The 7 home plans being offered in the Landing at River Oaks by Ashton Woods are as follows.
Aspen
The Aspen home plan in the Landing at River Oaks has 3 bedrooms, 2 bathrooms, a single story, a 2 car garage and approximately 1,590 square feet of living space. The Aspen home plan in the Landing at River Oaks by Ashton Woods artfully balances high-end design with everyday livability in this ranch-style retreat. From the welcoming front porch, the cozy foyer is flanked by a versatile flex space that can transform into a private study. The heart of the home showcases a contemporary kitchen with a center island, flowing into the breakfast area and expansive family room. Outdoor living spaces grace both front and back, with a charming, covered porch and expansive covered patio – perfect for savoring morning coffee or evening cocktails while enjoying the coastal breeze. A luxurious primary suite includes a spacious walk-in closet and private bath, while two additional bedrooms share a full bath. A two-car garage offers plenty of space for storage, parked vehicles, and more.
As of October 2026, Ashton Woods is pricing the Aspen home plan in the Landing at River Oaks from $379,990.
Valencia
The Valencia home plan in the Landing at River Oaks has 4 bedrooms, 3 bathrooms, a single story, a 2 car garage and approximately 1,912 square feet of living space. The Valencia home plan in the Landing at River Oaks by Ashton Woods captivates with its thoughtful single-story layout, where style and function unite in perfect harmony. At the heart of this home lies an airy entertainment hub – uniting a spacious family room, streamlined kitchen with a large center island, and casual dining space. Plenty of windows bathe the living space with natural light while the covered patio extends your living space outdoors. The secluded primary suite is tucked away and features a spa-inspired bath that can be elevated with a built-in shower seat upgrade, plus a dreamy walk-in closet for impeccable organization. The ingenious split-bedroom design places two bedrooms near the home's entry, while a fourth bedroom with a walk-in closet and adjacent bath creates an ideal guest suite. Smart storage solutions appear throughout, from the walk-in pantry and dedicated utility room to strategically placed linen closets and a generous two-car garage.
As of October 2026, Ashton Woods is pricing the Valencia home plan in the Landing at River Oaks from $389,990.
Catalina
The Catalina home plan in the Landing at River Oaks has 4 bedrooms, 2.5 bathrooms, 2 stories, a 2 car garage and approximately 2,234 square feet of living space. The Catalina home plan in the Landing at River Oaks by Ashton Woods embodies versatile two-story living with an emphasis on adaptable spaces. Enter to find a flex space that can transform into a private study – an ideal setup for remote work or quiet pursuits. The main living area is flanked by a sleek, centrally positioned kitchen that overlooks an inviting breakfast area and generous family room, creating an effortless flow for both daily life and entertaining. Embrace coastal living with a covered patio that can be elevated by an optional 12' triple slider, creating a naturally bright, expansive entertainment space. Discover tranquility in the thoughtfully positioned, main-floor primary suite, featuring a luxury ensuite with dual sinks, a dreamy walk-in closet, and the option to upgrade to various layouts. The open second level reveals a light-filled loft space – perfect as a children's play area, reading nook, or casual lounge – surrounded by three well-proportioned bedrooms sharing a full bath. Everyday conveniences include a powder room, a conveniently placed laundry room, and a two-car garage with an optional one-car extension.
As of October 2026, Ashton Woods is pricing the Catalina home plan in the Landing at River Oaks from $409,990.
Cyprus
The Cyprus home plan in the Landing at River Oaks has 3 to 5 bedrooms, 2.5 to 3,5 bathrooms, 2 stories, a 2 car garage and approximately 2,336 to 2,351 square feet of living space. The Cyprus home plan in the Landing at River Oaks by Ashton Woods presents an inspired two-story design that reimagines modern living. The foyer leads to a versatile flex space that can be transformed into either a private study or an additional bedroom with full bath, perfect for overnight guests. The heart of this home showcases a refined kitchen where a striking window above the sink frames serene backyard views and a generously sized island creates an ideal workspace and gathering spot for casual dining and conversation. The open-concept layout flows seamlessly into the dining and family room that suites everyday living and entertaining. Upstairs, the primary suite offers solitude with multiple bath configurations available, while two additional bedrooms and a spacious loft provide additional space to gather with friends and family. To embrace the warm coastal weather, an optional second-story covered porch adds a unique retreat with elevated views. The first floor can be further enhanced with either a covered or extended covered patio, creating a perfect setting for year-round outdoor enjoyment.
As of October 2026, Ashton Woods is pricing the Cyprus home plan in the Landing at River Oaks from $419,990.
Santorini
The Santorini home plan in the Landing at River Oaks has 5 bedrooms, 3.5 bathrooms, 2 stories, a 2 car garage and approximately 2,503 square feet of living space. The Santorini home plan in the Landing at River Oaks by Ashton Woods maximizes space with inspired elegance. The first level reveals an inviting open layout anchored by an island kitchen with ample counter space and walk-in pantry, overlooking a light-filled breakfast area and family room. A main floor bedroom with private bath makes an ideal guest suite or home office. Make the most of the beautiful weather with a covered rear patio that can be enhanced by an optional 9' triple slider, creating a seamless indoor-outdoor connection. For even more outdoor enjoyment, an optional second-story covered porch adds an unexpected retreat with elevated views. The upper level boasts four additional bedrooms, including a lavish primary suite with a private ensuite with two luxurious bath design options. Three secondary bedrooms, two full baths, and a versatile loft space provide abundant room for family and guests. Thoughtful storage solutions appear throughout, from walk-in closets to a convenient laundry room. A two-car garage with optional sink completes this exceptionally designed home that marries coastal charm with contemporary comfort.
As of October 2026, Ashton Woods is pricing the Santorini home plan in the Landing at River Oaks from $429,990.
Sedona
The Sedona home plan in the Landing at River Oaks has 4 to 5 bedrooms, 3.5 to 4.5 bathrooms, 2 stories, a 2 car garage and approximately 2,969 to 2,983 square feet of living space. The Sedona home plan in the Landing at River Oaks by Ashton Woods delivers an impressive two-story design that puts flexibility at the forefront. A private study and dining room anchor the main level, while the heart of the home features a spacious kitchen overlooking an airy family room and breakfast area. A covered patio - with an extended option available - creates the perfect backdrop for outdoor gatherings and quiet moments alike. A flex space transforms into an optional fifth bedroom with full bath - ideal for overnight guests. Upstairs, a generous game room becomes an entertainment hub, surrounded by thoughtfully placed bedrooms. The primary suite offers a peaceful escape with options for upgraded, luxury bath layouts, while three additional bedrooms provide comfortable accommodations. The fourth bedroom can be upgraded with a private bath for added convenience. The two-car garage includes a tandem space, adding versatility for storage or an additional vehicle while walk-in closets throughout add even more functionality.
As of October 2026, Ashton Woods is pricing the Sedona home plan in the Landing at River Oaks from $444,990.
Palermo
The Palermo home plan in the Landing at River Oaks has 4 bedrooms, 3.5 bathrooms, 2 stories, a 3 car garage and approximately 3,273 square feet of living space. The Palermo home plan in the Landing at River Oaks by Ashton Woods redefines luxury living through it’s thoughtfully designed layout. Step inside where a flex space sets the stage for endless possibilities. The main level showcases sun-drenched living spaces with a well-appointed kitchen that connects the breakfast area and family room. For passionate home cooks, an optional scullery elevates the experience, offering a dedicated space for meal prep and storage. Natural light cascades through the open-concept design, where the family room overlooks a covered patio, creating a seamless transition to outdoor living. For enhanced alfresco entertaining, an optional second-floor, rear-covered patio doubles your options for outdoor enjoyment. Make your way upstairs, where four bedrooms and a multi-purpose loft provide space for everyone to enjoy. The oversized primary suite offers jaw-dropping design with its luxe bath and generous closet, while three additional bedrooms and two full baths ensure comfort for the whole household.
As of October 2026, Ashton Woods is pricing the Palermo home plan in the Landing at River Oaks from $454,990.
Ashton Woods brings more than three decades of homebuilding experience to the Grand Strand. Founded in 1989, the company has grown from its beginnings in Dallas into one of the nation’s largest homebuilders, with communities today spanning markets from Texas and Georgia to Florida, the Carolinas and Arizona—including right here in Myrtle Beach.
But Ashton Woods is perhaps best known for putting design at the center of the homebuilding experience. The company describes its homes as “design-forward,” with an emphasis on thoughtful floor plans, carefully curated interiors and personalization. Through its Studio experience, buyers can work directly with Ashton Woods designers to select finishes and details that reflect their individual style.
The company also operates Starlight Homes, which Ashton Woods launched in 2017 to provide more attainable homeownership opportunities for first-time and move-down buyers. Together, Ashton Woods and Starlight Homes have now built homes for more than 100,000 families.
With its growing presence in Myrtle Beach, North Myrtle Beach and Conway, Ashton Woods is becoming an increasingly significant builder in the Grand Strand—and The Landing at River Oaks is another step in that expansion.
Ashton Woods’ continued expansion across the Grand Strand is already evident through several other local communities.
Trieste at Bella Vita – Trieste at Bella Vita was Ashton Woods’ first new home community in the Myrtle Beach area. Ashton Woods began closing homes there in February 2024, and the community sold out in 2026 after approximately two years of sales. The community contains 160 single-family homes, which sold from approximately $320,000 to $500,000, with an average selling price of around $400,000.
Blue Heron Retreat – Ashton Woods began presales at Blue Heron Retreat in August 2025. Located in North Myrtle Beach along the Intracoastal Waterway near Robert Edge Parkway, the community is planned for 74 single-family homes—including 43 along the Intracoastal Waterway—and 210 villas. As of October 2026, the single-family homes have sold from the upper $300,000s to the mid-$400,000s, averaging around $400,000. The villas have sold from approximately $230,000 to $317,000, averaging around $277,000.
Ashton Woods is also planning another new home community on a 120.71-acre parcel along Highway 378, directly adjacent to Conway High School. The property is currently in Horry County but is being annexed into the City of Conway. The developer is proposing a single-family residential community, with a preliminary site plan showing 272 homes. Approximately 21 acres containing wetlands, flood-prone areas and other environmentally sensitive features are proposed to be placed under Conservation Preservation zoning and conveyed to the City of Conway. The project remains in the early planning and approval stages, so the proposed home count and other details could change as the development moves through the city’s review process.