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News Date: 12/22/2025

News Title: Meritage Homes has announced plans to begin presales soon for its ranch-style homes at Palmetto Place in Longs, SC, with pricing starting in the mid-$300s.
Palmetto Place is a new home community coming soon to Longs, SC.

The new home community of Palmetto Place is conveniently located on the north side of Highway 90. Locals may know this area as Star Bluff Crossroads as this is near where Star Bluff Road and Long Bay Road each cross Highway 90.

This location is also close to where Water Tower Road intersects with Highway 90. Water Tower Road, a very convenient thoroughfare, is an approximate 10-mile long road in North Myrtle Beach/Longs that runs from the interchange at Highway 31 northeast to Highway 90.

Meritage Homes is the builder in Palmetto Place.

Meritage Homes is offering ranch-style floorplans in Palmetto Place from the mid $300’s.

Meritage Homes is offering the following 4 floorplans in Palmetto Place.

  1. The Buchanan Floorplan in Palmetto Place has 3 bedrooms, 2 bathrooms, and approximately 1,542 square feet of living space
  2. The Chandler Floorplan in Palmetto Place has 3 bedrooms, 2 bathrooms, and approximately 1,648 square feet of living space
  3. Newport Floorplan in Palmetto Place has 3 bedrooms, 2 bathrooms, and approximately 1,835 square feet of living space
  4. Gibson Floorplan in Palmetto Place has 3 bedrooms, 2 bathrooms, and approximately 2,001 square feet of living space

Meritage Homes will be building 71 single-family homes in the new home community of Palmetto Place.

Meritage Homes was founded in 1985 as Monterey Homes in Scottsdale, Arizona and changed its name in 1997 to Meritage Homes. Meritage Homes divides its operations into four separate regions: West, Central, East and South. Meritage Homes develops homes for entry level and first move-up buyers, including "net zero" energy efficient homes that provide as much power as they consume. In 2023, Meritage Homes was ranked as the 5th largest builder in the United States based upon revenue.

Meritage Homes is well committed to building in Myrtle Beach and the surrounding areas of Myrtle Beach.

Other new home communities by Meritage Homes in the Myrtle Beach area include:

Calabash Station in Calabash, NC.

Meritage Homes is pricing the single-family homes in Calabash Station from $363,990.

Waterside in Longs, SC.

Meritage Homes is pricing the single-family homes in Waterside from $316,990.

Clear Pond – The Boardwalk Series in Myrtle Beach, SC.

Meritage Homes is pricing the single-family homes in Clear Pond – The Boardwalk Series from $344,990.

Clear Pond – The Coastline Series in Myrtle Beach, SC.

Meritage Homes is pricing the single-family homes in Clear Pond – The Coastline Series from $369,990.

Creekside Point in Little River, SC.

Meritage Homes is pricing the single-family homes in Creekside Point from $347,990.

Cypress Ridge – The Coastline Series in Longs, SC.

Meritage Homes is pricing the single-family homes in Cypress Ridge – The Coastline Series from $314,990.

Cypress Ridge – The Boardwalk Series in Longs, SC.

Meritage Homes is pricing the single-family homes in Cypress Ridge – The Boardwalk Series from $259,990.

In addition to the current communities under construction, Meritage Homes is also planning a couple of other new home communities in the Myrtle Beach area, a new home community of 145 single-family homes in Socastee off of Leisure Lane and a new home community of both single-family homes and duplexes in McLamb Station off of No 5 School Road NW in Calabash.

Expectations are that Meritage Homes will be announcing presales in Palmetto Place in January of 2026.

Homes for sale in Palmetto Place


Palmetto Place in Longs by Meritage Homes


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