News Title:372-Home Community Proposed Along Highway 905 and Old Reaves Ferry Road
On October 1, 2026, the Horry County Planning Commission will review a request to rezone approximately 186.84 acres at the intersection of Highway 905 and Old Reaves Ferry Road from Forest Agriculture (FA) to Multi-Residential District-Preservation (MRD-P) for a proposed 372 single-family homes.
The request is significant not only because of the size of the property, but also because of its location within an increasingly active residential growth corridor northeast of Conway.
The intent of the MRD-P zoning district in Horry County is to allow residential growth while placing a strong emphasis on preserving rural character, open space and environmental buffers. In that respect, it represents a more preservation-oriented approach to residential development than traditional higher-density residential zoning.
Old Reaves Ferry Road has quietly emerged as one of the more significant inland corridors within the broader Conway and Carolina Forest growth pattern, particularly from a residential land planning and development perspective.
The corridor connects with Highway 905, one of Horry County's primary north-south rural routes extending from the North Carolina state line toward Conway. While Highway 905 does not carry the same commercial volume as Highway 501 or Highway 17, it remains an important route for agriculture, rural residential development and broader inland connectivity.
Along with the rezoning request, the Horry County Planning Commission will also hold a public hearing on a land development agreement for the property.
That agreement could provide additional insight into how this large property is ultimately intended to be developed.
Could This Become Another Lennar Community?
There is currently no public announcement identifying the builder for the proposed 372-home community. However, Lennar appears to be the most logical possibility based on the company's existing presence in this same Highway 905 corridor and the way the property is being positioned for development.
This is speculation at this stage, but there are several reasons the potential Lennar connection is worth watching.
The Land-Light Model
One of the most interesting pieces of the puzzle is Lennar's increasingly land-light operating model.
Rather than owning large amounts of undeveloped land and carrying that land on its balance sheet throughout the entitlement process, Lennar has increasingly relied on land options, developer agreements, land banks and other arrangements that provide the company with control of homesites without requiring it to own the underlying property throughout the entire development process.
Lennar's corporate disclosures have increasingly described this strategy as the company moves toward a more asset-light approach to land acquisition and homesite control.
That makes the ownership and development structure surrounding a large property like this particularly interesting.
The property can move through rezoning, development agreements and infrastructure planning while a national homebuilder ultimately controls or acquires finished homesites as the project progresses.
That does not establish that Lennar is the builder of the proposed Old Reaves Ferry Road community, but the development structure is consistent with the type of arrangement Lennar has increasingly used elsewhere.
The Scale of the Development
The proposed 372-home community would also be a substantial project.
Large-scale residential developments require significant investment in roads, utilities, stormwater infrastructure, turn lanes, amenities and other improvements before a community can be fully built out.
The ability to develop hundreds of homes in phases can be particularly important in projects of this scale, allowing infrastructure investment to be supported by the continuing delivery and sale of homesites.
Again, this does not specifically identify the builder, but it does make the property particularly relevant when viewed alongside the other large-scale projects already associated with Lennar along Highway 905.
Lennar's Highway 905 Footprint
Perhaps the strongest reason to watch Lennar is simply the company's existing activity in the corridor.
Lennar is already planning Riverfield, a community of approximately 194 single-family homes, and Clearbrook, a planned 230-home conservation subdivision.
Adding another 372-home community would put Lennar at the center of a substantial concentration of new residential development along this portion of Highway 905.
Riverfield
In early 2024, Walton Global purchased two parcels off Highway 905 in Conway totaling approximately 98 acres — one measuring approximately 44.28 acres and another measuring approximately 54.09 acres. In October 2025, Walton Global completed the sale of the 54.09-acre parcel, which will become Phase 1 of Riverfield, to DRP GREENBOUGH 3 LLC, an entity associated with Dominion Realty Partners. DRP GREENBOUGH 3 LLC is part of a series of entities used by Dominion Realty Partners for individual real estate developments. This type of project-specific ownership structure is common in real estate development. The transaction represents the first phase of development within the larger approximately 98-acre Riverfield property, where Lennar ultimately plans to deliver approximately 194 single-family homes. Riverfield is therefore one of the clearest examples of Lennar's growing presence along this portion of Highway 905. Clearbrook
Just north of Highway 905, a couple of miles northeast of downtown Conway, Lennar is also developing Clearbrook on an approximately 128-acre parcel. The community is planned for approximately 230 single-family homes and is being developed as a conservation subdivision. One of the most notable requirements associated with the conservation-subdivision designation is the amount of open space that must be preserved. Clearbrook requires a minimum of 30% of the net buildable area to remain as open space for conservation and recreational purposes. On March 17, 2025, Conway City Council approved the name Clearbrook for the new community.
With Riverfield and Clearbrook already planned in the area, Lennar has established a significant presence along the Highway 905 corridor even before considering the newly proposed 372-home development.
Other New Home Communities Along Highway 905
The proposed Old Reaves Ferry Road development is also part of a much larger pattern of residential growth along Highway 905. Several other new home communities have already been developed or are moving through the development process in the same general corridor. Lochaven is one of the more established communities in the area. Developed by D.R. Horton, the community is planned for approximately 362 single-family homes and represents one of the larger residential developments that has already taken shape along Highway 905. Home closings began in 2020, making Lochaven an important example of how residential development has been moving into this formerly more rural portion of the Conway area.
Grissett Landing provides another example of new-home development along the corridor. Developed by Great Southern Homes (now part of Stanley Martin Homes), the community completed development of 99 single-family homes in 2026 and is located near Grissett Lake and the Waccamaw River. One of the distinguishing characteristics of Grissett Landing is its access to a community boat launch serving the Waccamaw River.
Then there is Padgett Lane, a much smaller project that illustrates the variety of development occurring along the corridor. Hanco Construction developed the approximately 28.3-acre property for 38 single-family homes. The first homes in Padgett Lane closed in April 2025.
These communities represent a range of development scales and builders — from D.R. Horton and Great Southern Homes to smaller local development — but together they help demonstrate the gradual transformation taking place along Highway 905.
A Growing New-Home Corridor
When these projects are viewed together, the scale of the residential growth becomes much more apparent.
Lochaven brought approximately 362 homes to the corridor. Grissett Landing added another 99 homes, while Padgett Lane represents a smaller 38-home development.
Now Riverfield and Clearbrook are bringing another 424 planned homes associated with Lennar.
And the newly proposed Old Reaves Ferry Road development would add another 372 homes if approved as currently proposed.
The result is a Highway 905 corridor that is increasingly becoming a recognizable new-home growth area northeast of Conway, rather than simply a rural route connecting scattered residential properties.
The proposed 186.84-acre Old Reaves Ferry Road development is particularly significant because of its size and because it sits within this expanding development pattern.
Watching the Lennar Connection
For now, Lennar has not been publicly confirmed as the builder of the proposed 372-home community.
However, the company's existing Riverfield and Clearbrook projects, its growing presence along Highway 905 and its land-light approach to controlling future homesites make Lennar a company worth watching as the project moves through the Horry County approval process.
If Lennar is ultimately confirmed, the three projects — Riverfield, Clearbrook and the proposed Old Reaves Ferry Road community — would represent approximately 796 planned homes associated with Lennar within this broader Highway 905 corridor.
That would make this one of the more significant concentrations of Lennar development in the Conway area.
For now, the next important step comes October 1, when the Horry County Planning Commission considers both the rezoning request and the associated land development agreement. Those proceedings could provide additional clues about the property's ultimate development plans — and potentially, the identity of the builder behind what could become one of the newest large-scale communities along Highway 905.